Karen Childers
Custom Marketing for Today's Wineries
Wine Marketing & Consulting Services
Consumer Direct Marketing
American consumers are passionate about wine! Direct sales to retail customers are growing at a rate of over 31% annually.
Services
Boost your wine sales in today's direct retail marketplace with custom marketing solutions by Karen Childers. We provide imaginative and effective wine marketing programs, beginning with development and continuing with hands-on implementation.
Process
Together we'll evaluate your existing market presence and identify your brand's strengths and opportunities. The first objective is to determine the optimum market position for your wine.
The next step is creating individualized marketing strategies and plans, designed to attain your winery's direct sales goals. Completing the solution, we execute the programs you've selected to bring success in your direct marketing activities.
Solutions
Email & print campaigns with impact
Brand identity that clicks with your market
Dynamic website content & online shopping
Wine Club management, designed for growth
Tasting room materials & programs that work
Targeted promotions for optimum results
Online marketing, to spread the word
Engaging consumer newsletters
Retail & Wine Club software implementation
Direct shipping permits & compliance
Events to strengthen brand loyalty
Contact us for an introductory evaluation.
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Karen Childers Karen@KarenChilders.com
Napa Valley, California
707.592.0936