Karen Childers
Custom Marketing for Today's Wineries
Wine Marketing & Consulting Services
Trade Marketing Solutions
Today there are over 1400 active wineries in California alone. Is your brand dynamic and compelling to distributors, brokers, restaurants and shops?
Services
Your winery will be a top pick with tactics that create visibility and pull-through demand. Karen Childers designs and implements full-service marketing solutions that position your wine for maximum impact in the wholesale channel.
Process
First we determine your current and long-term objectives. We then analyze your existing trade network. Focusing on the desired results, we next build a multi-faceted marketing program tailored to your winery's identity.
Our services continue with the direct implementation of your marketing solutions. We'll carry out the steps to greater brand recognition and increased sales of your wine.
Distributor programming for high visibility
Compelling marketing collateral
Promotional campaigns that bring results
Robust website content
Distinctive product sell sheets
Effective customer service practices
Media strategy for maximum exposure
Newsletters with purpose
Placements tactics to improve positioning
Events that build strong relationships
Management reporting for insight & action
Contact us for an introductory evaluation.
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Karen Childers Karen@KarenChilders.com
Napa Valley, California
707.592.0936